Effective Online Presence For Your Business
Unleash The Potential Of Your Brand And Elevate Your Online Success. Enhance Your Digital Presence Today!
Building A Stronger Presence
Beyond aesthetics, your website should offer valuable, current, and accurate content tailored to your target audience. Features like news updates or a regularly updated blog with fresh, original content related to your brand or industry can attract and retain consumers. Advanced SEO and analytics tools can provide insights to help you create impactful content and attract a larger audience.
Building a robust digital presence allows you to connect with a broader audience, fostering business growth. This effort enhances engagement with your target audience, strengthens brand credibility, and maintains a positive reputation. While it requires effort, the benefits to your brand are significant and worthwhile.
Transforming Leads Into Loyal Clients
Beyond aesthetics, your website should offer valuable, current, and accurate content tailored to your target audience. Features like news updates or a regularly updated blog with fresh, original content related to your brand or industry can attract and retain consumers. Advanced SEO and analytics tools can provide insights to help you create impactful content and attract a larger audience.
To further strengthen your online presence, engage with consumers on social media. Develop a social media strategy that identifies the platforms your audience prefers and maintains an active, consistent presence. Monitoring conversations about your brand on social media and review platforms can help you manage your public reputation effectively.
Building a robust digital presence allows you to connect with a broader audience, fostering business growth. This effort enhances engagement with your target audience, strengthens brand credibility, and maintains a positive reputation. While it requires effort, the benefits to your brand are significant and worthwhile.
The Importance Of Brand Visibility
Consider this scenario: You’re looking for a local business to submit your taxes and type “local tax appointment” into the search bar. Do you bother to scroll to the second page of search results? Chances are you click on one of the top five listings. In fact, only about 6% – 10% of all clicks make it to the second page.
If you’re listed on the first page, you have a much higher statistical chance of receiving traffic to your page. Of course, traffic is the first requirement of turning your audience into a customer.
High page rank is a symbol of trust from Google. The higher your pages rank, the more you build trust with searchers as well.
The Importance Of Brand Visibility
Consider this scenario: You’re looking for a local business to submit your taxes and type “local tax appointment” into the search bar. Do you bother to scroll to the second page of search results? Chances are you click on one of the top five listings. In fact, only about 6% – 10% of all clicks make it to the second page.
If you’re listed on the first page, you have a much higher statistical chance of receiving traffic to your page. Of course, traffic is the first requirement of turning your audience into a customer.
Brand visibility is just as important for large corporations as it is for local businesses. Why do you think the second and third page of Google gets such little traffic? It’s partly because your needs are satisfied quickly on the first page. But there’s something else. As you click further from the first page, you lose trust that the results will meet your needs.
High page rank is a symbol of trust from Google. The higher your pages rank, the more you build trust with searchers as well.
How To Increase Your
Online Business Presence
How To Increase Your
Online Business Presence
Make A Website
Produce Content For The Consumer
Remember Your Target Audience
Track Analytics And Optimize
Share On Social
Leverage Paid Ads
Update Google My Business
Clients Review
Clients We’ve Helped Grow
Support Has Been Incredible
“They are experts in both subject matter and educating clients on how to get the most out of an investment in paid search advertising.”Support Has Been Incredible
“They are experts in both subject matter and educating clients on how to get the most out of an investment in paid search advertising.”
Simply The Best In All Things
“Our DOM team is knowledgeable, helpful, insightful and always provides sage advice, wisdom and strategy. They are our competitive edge in many respects and help us to distance ourselves from our major competitors.”Simply The Best In All Things
“Our DOM team is knowledgeable, helpful, insightful and always provides sage advice, wisdom and strategy. They are our competitive edge in many respects and help us to distance ourselves from our major competitors.”
Simply The Best In All Things Google SEM & SEO
“They are experts in both subject matter and educating clients on how to get the most out of an investment in paid search advertising.”Simply The Best In All Things Google SEM & SEO
“They are experts in both subject matter and educating clients on how to get the most out of an investment in paid search advertising.”
My First SEO Experience
“Our DOM team is knowledgeable, helpful, insightful and always provides sage advice, wisdom and strategy. They are our competitive edge in many respects and help us to distance ourselves from our major competitors.”My First SEO Experience
“Our DOM team is knowledgeable, helpful, insightful and always provides sage advice, wisdom and strategy. They are our competitive edge in many respects and help us to distance ourselves from our major competitors.”Make A Website:
- Mobile Friendly: With mobile searches dominating 60% of all searches, your site must be mobile-friendly. Images, interactive features, navigation, and paragraph lengths must be considered by the mobile user.
- A/B Testing: Test features on your website, such as forms, homepage design, and more with A/B testing. This will help confirm if your proposed changes will decrease the bounce rate or support higher conversion rates.
- UX: Consider User experience (UX) throughout the design process. Your website should be easy to navigate, and read, and provide a clear call to action (CTA). Closely monitor your page speed, as it is the highest metric for UX. Your UX should increase conversions and increase a lead’s time on the page. I would mention something about page speed since it’s the highest metric for UX.
Action Steps:
2. Implement an A/B test on major design or form changes.
3. Add CTA buttons to your site or even perform an A/B test on the proposed CTA.
4. Use a third party to set up a survey and determine the pitfalls in your navigation.
Define Your Target Audience
Action Steps:
2. Examine your social media and update it to match your personas.
Produce Content For The Consumer
If you honestly answer their concerns or questions, without bias, you will earn their trust and, hopefully, their business as well. Minimize the frustration of the buyer’s journey by anticipating their needs.
If you’re a thought leader or a blogger, ask yourself what your audience would like to know more about. Do they have concerns about your industry that you could address? When you know your customer and you’re open to answering their questions, you create a blog post or landing page they want to search for and engage in.
Providing true value to your audience will increase your email list and your engagement.
Action Steps:
2. Ask your audience on social media what their concerns are with your industry. Use the responses as fuel for new content.
Track Analytics And Optimize
Use Google Analytics to monitor your website traffic and standing. Check your organic traffic, bounce rate, and conversion rate.
To continue to optimize your site, consider:
- Keyword tracking: Keyword tracking enables you to see how you are performing for searches with your most important keywords. You can check month over month or year over year for keywords that are dropping in rank. This will give you insight into which pages you need to optimize.
- Bounce rate: Define which pages are key to conversion and check their bounce rate. The higher the bounce rate is, the more likely the page does not meet the users needs. Try rearranging the content, taking UX into consideration, and see if you can attract the reader to stay on the page
Action Steps:
2. Check analytics after performing A/B testing to identify the winner.
Share On Social
As you develop your social media strategy, ensure you are choosing platforms that align with your industry and audience preferences. For example, not every industry is image-oriented like Instagram, while others are reliant on images to communicate their brand.
Choose a few platforms and update them regularly. Consistency is an important factor in gaining a loyal audience. Social media is used to stay in the know, to entertain, and to inform. When you fail to provide value in your posts, you lose the audience.
Consider implementing polls, encouraging comments, and adding resources that apply to your audience even if it doesn’t promote your services specifically. Plainly speaking, a non-stop sales pitch is not what your audience wants. Ask yourself what do you like seeing from the companies you follow on social media and what makes for a great post. This is half of the battle.
Action Steps:
2. Ask your followers what they would like to see, and what they do not see as valuable content. Boredom is the enemy of social media.
Leverage Paid Ads When Necessary
To make the most out of your paid advertising spend, you’ll want to use HubSpot, or a similar marketing tool, to ensure you are receiving an ROI on your investment. For Google Ads, you can use their free conversion tracking tool.
Action Steps:
Update Your Google My Business
With GMB you can also effectively post content and receive use Google My Business Insights to see your posts engagement and views.
Benefits of GMB include:
- Boosting customer confidence by adding pictures of your business
- Updating your map pin to your precise location
- Responding to reviews quickly for reputation management
- Gaining traffic to your website through posts
- Earning a spot in the local 3-pack, putting you at the top of local search results
Action Steps:
2. Post at least once every seven days, if not more.
3. Respond to recent reviews as soon as possible. This will enhance your reputation and give customers confidence in your services.
